June, 2010

Too many of us are doing work that we don’t believe in. Sometimes we have no sense of our passions, talents or even what we would find fulfilling or rewarding. In such cases it is very hard to excel!
Art = passion + aptitude (the ability to actually do it!)
If you can somehow bring together what you love to do and what you are really good at, you can create a dynamic Personal Brand.

Personal Branding Art

4 reasons why we don’t pursue our passions
-Self doubt and fear
-Financial stability
-Pressure to conform
-Playing it safe

Michelangelo the renown Italian painter and sculptor once said that the greatest danger for most of us is not that we aim too high and miss, but that we set our goals too low and achieve them.
Financial security is very important in our lives; we all have commitment and bills to pay! Pursuing your passion does  not have to be a fulltime proposition from the start, begin with indulging for a few minutes every day…let’s say 15!
By Teg Brar, MSc.

Personal Branding is attraction based marketing with You as the product! Your Personal Brand is who you are and you must think deeply and carefully when defining it. Here are some questions that will help you build a foundation for your personal brand! Be honest with yourself…you can’t fake the funk!

Luxury Brand Louis Vuitton

Why should people care about you?
What do you stand for?
What is your unique selling proposition?
What competitive edge does your personal brand have over its competition?
What makes you irresistible?

Customer experience is the heart and soul of my Personal Brand. Very early on in my hotel career I built a reputation for delivering memorable guest experiences that had a very positive effect on our valued guests. I was known to ‘put out fires in a flash with utter composure…all I was really doing was listening and meeting guest needs in the most respectful and professional way. This was my unique selling proposition and an excellent one at that as most people naturally do not want to encounter problems let alone solve them! In addition to my formal education at Cesar Ritz Colleges Switzerland, a top hospitality management institute, it was the pure embracement of a simple concept that led to my successful management career over three continents. For the last seven years, I have been instructing management courses, mentoring and working in career development and publish a Customer Experience Blog!

Identifying your sweet spot can sometimes be the most difficult task in your personal branding strategy. A great way to begin is to identify and make a list of values that you hold in high regard and things you are good at. Then you can ask your friends or colleagues to do the same and use the commonalities to build your personal brand. Another way to determine your core values and interests is to think of a time that you were really happy and elated or did something that was well received by your colleagues. Did you do something for someone that really made them happy? Here is a brief list of values to get you started…you should add on to this list to make it more comprehensive for yourself.

-Financial security
-Service oriented

The purpose is to identify what is important to you and build your personal brad around that. After all your personal brand should live and breath you.

By Teg Brar, MSc.

Personal Branding is a core life skill that must be mastered for success in the 21st century. If you are a forward thinking professional seeking advancement in your field or a recent graduate entering the competitive workforce, Personal Branding is for you!

So what exactly is Personal Branding?
It is the process by which you manage and influence peoples’ perceptions about you and marketing yourself in an organic and unobtrusive way. Ze Frank describes a brand as an emotional aftertaste of a set of experiences. What emotional aftertaste are people left with when they interact with your brand? Personal Branding helps you focus on creating positive impressions in the minds of people resulting in enhanced trust, credibility and confidence in your services.

Today’s competitive and transparent world demands high quality, competence and the ability to showcase your talent. In order to receive credit and realize their full potential one must display their qualities and abilities in an attractive way. Marketing your personal brand in today’s competitive business climate is no different than marketing a commercial product that must be integrated into any career strategy!

Personal branding success

Personal Branding gives you the competitive edge…
-Increased career opportunities
-More people become aware of your expertise on a much broader scale
-Your position gives you increased negotiation power with your present and potential stakeholders
-Results in increased trust and confidence in others
-Personal branding forces you to evaluate yourself and can be used as a guide to indicate areas for development

So don’t be the best kept secret, give yourself a shot, be known and unleash your potential through Personal Branding!